Are you being ghosted?!?
Getting ghosted is no longer reserved for the dating scene, it is now a very common experience in the job market. Candidates applying to any number of job postings are receiving no update, feedback, or response to submitting their resume for the position. One would assume that more suitable applicants were chosen to interview and that the position has closed. However, these positions are staying open on job boards for weeks to months leaving qualified candidates wondering why they weren’t considered for the position if the hiring team hasn’t been able to fill it.
Ghost jobs are positions posted by companies that they have no intention of filling. You can usually spot them as open roles that have been on the market for 30 or more days. These “open roles” are used as a tool by companies to do any of the following - build brand awareness, create a pipeline of candidates for the company to be used at a later date, or to give the perception that the company is growing.
In the current job market where there are more highly skilled candidates than there are open positions this tactic may be counterintuitive. Yes companies are able to build brand awareness by flooding job boards with roles, however this makes the candidates first interaction with the company a negative one. The job application process is time consuming for job seekers, a company’s inability to provide a response or feedback is often perceived as disrespectful. Some candidates may assume that this is the way the company operates in other areas of business.
To be fair, not all of these unresponded positions are ghost jobs. Sometimes the sheer volume of applicants in this job market makes it challenging for small teams to move quickly with hiring. Time and resources are required to assess and source applicants as well as to decipher which candidates are worth a second look or an interview.
Either way the results are the same, applicants receive a negative candidate experience and are less likely to engage with your job postings or company in the future. This increases the risk of excluding highly skilled people from your future talent pipelines.
With all that said, you may be left wondering how companies can post open roles and increase employer branding while ensuring a great candidate experience. That’s where DoNotApply (DNA*) comes in. DNA* is a talent marketplace that is designed with both the company and candidates experience in mind. Companies want the ability to build strong talent pipelines for the future while also determining which applicants are the right fit for current needs. Job seekers want to be able to apply for positions that are a fit for their skills, experience, and job needs.They also want to increase their likelihood of getting into the interview process.
An employer’s brand is both important to the company and the candidate in this market with more candidates wanting to find work that meets their values, goals, and purpose. DNA*’s unique matching algorithm paired with comprehensive profiles saves your team time by creating a shortlist of qualified candidates that can either be continued on to the next steps or archived for future opportunities. Either way, candidates that are interested in your organization will be updated on where they stand in your hiring process.
Ghosting isn’t effective in the dating world or the job market. Being present and transparent is what will drive candidates to your company and make them interested to learn more.
DNA* is built to revolutionize hiring - sign up for early access to be a part of change.
